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How to Drive New Traffic to Your Blog with Instagram

By Top10 Staff

 

It doesn't matter if you're a fashion blogger or travel writer, linking your blog and social media profiles is an essential ingredient to growing your online presence. Its hard to grab the attention of new blog readers when you rely on Google alone to draw them in. On the other hand, creative images with popular hashtags on Instagram can interest hundreds of new potential readers in a matter of minutes. Instagram widgets for websites also make it easy to cross-promote your sites. Here are a few tips on how to drive traffic from social media to your blog:

It doesnt matter if youre a fashion blogger or travel writer, linking your blog and social media profiles is an essential ingredient to growing your online presence. Its hard to grab the attention of new blog readers when you rely on Google alone to draw them in. On the other hand, creative images with popular hashtags on Instagram can interest hundreds of new potential readers in a matter of minutes. Instagram widgets for websites also make it easy to cross-promote your sites. Here are a few tips on how to drive traffic from social media to your blog:

 

Link from Instagram

The key factor for driving traffic directly from your Instagram profile to a blog is by putting the URL in your Instagram bio. This short paragraph appears at the top of your Instagram profile. While you can add your blog URL to a photo caption or comment, these links arent clickable, so users must copy and paste them to reach your blog. The link you add in your bio, however, is conveniently clickable.

 

Make Your Blog Mobile Friendly

The link you put on Instagram should lead to a mobile version of your website. If your blog template is responsive, your site will automatically resize images and alter pixels as necessary to accommodate a mobile screen. If your website is not responsive, you need to create a separate mobile version of the blog so users can clearly read the blog and see images on a mobile device. There is no sense driving Instagram users, most of whom are on a mobile phone or tablet, to the desktop version of your blog.

 

Be Smart about Hashtags

Hashtags allow you to attract new Instagram users to your profile, which in turn increases the number of people linking to your blog. When someone searches for the hashtag #blogs, for instance, they will see your Instagram photo if youve added that hashtag to the description.

Use hashtags judiciously. The hashtags you include for an image need to be directly related to the image and limited in number. For instance, for an Instagram post about your new boots, you may want to hashtag the brand name of the boots, the type of boot, and a few popular fashion hashtags. Dont hashtag #green #boots #clothes and every possible term you can think ofit will just make you look like an Instagram newbie.

 

Embed Instagram to Your Blog

Once youve managed to drive people to your blog, keep them engaged with your Instagram account using the Instagram website plugin. This plugin embeds your social media feed right onto your blog, updating in real time. Adding an Instagram feed to your website reminds both new and seasoned readers to follow you on Instagram. Gaining new social media followers helps you stay top-of-mind and encourages return visits to your blog.

Using the power of Instagram to bring in blog traffic is a savvy way to improve your overall Web footprint. If you set up a blog and dont market it, chances are slim you will ever gain a readership. On the other hand, using hashtags, links, and displaying an Instagram feed on your website will have you successfully cross-promoting your sites in no time.

 

Want to learn how to get the most out of your blog? Check out these tips for how to set up a blog.

 

 

 

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