Your Business’s Website Design Is More Important Than You Think
By Michael Benninger
If you’re a small business owner in any industry, having a website that attracts and engages your current and potential customers should be a top priority. But what’s the best route to take, and are there any rules of thumb you should keep in mind? This article covers a few best practices for business website design, with a goal of helping your online presence make a difference in your bottom line.
Your Template Makes All the Difference
It’s hard to understate the significance your theme plays in the overall success of your website. Your theme—or template—sets the tone of your website and leaves an instant impression on your visitors before they even read a word. Your theme’s color scheme should match your logo, and its overall design should be appropriate for your line of work. Fortunately, many builders offer extensive galleries of business website templates sorted into categories based on industry type, making it easy to choose the best one for you. Depending upon which industry you operate in and when your customers are most likely to search for your products or services, one particular template might be a better fit for you than another. If, for instance, you want your physical goods to be front and center, an ecommerce website design will undoubtedly be the best option for you. On the other hand, attorneys who want to highlight their services will likely want a theme that’s a little more text-heavy.
The Value of Mobile Responsiveness
While it used to be true that only some businesses needed mobile-optimized websites, nowadays it’s a must that businesses in any industry have sites that look great on smartphones and tablets. And for that reason, you’ll want to choose a website builder that offers mobile responsiveness by default. This way, you’ll enjoy the peace of mind that comes with knowing your homepage will look great no matter what size screen it’s viewed on. Thankfully, most of the best website builders for small businesses offer mobile responsiveness on some—if not all—of their themes.
Best Bets for E-Commerce Website Design
If you’re trying to sell anything on your website, it’s of the utmost importance that your products and services are showcased at their absolute best. For all physical merchandise, photos can make all the difference. Consider hiring a professional photographer rather than just snapping shots with your smartphone. Other important elements to consider as far as e-commerce website designing is concerned include clear calls to action and easily accessible “buy now” buttons.
While no two businesses are exactly alike, it’s recommended that all professional websites at least have an “About” page to provide your visitors some background on your business, a “Contact” page where they can reach you, and a page about the products and services offered. And if your website caters to an international audience, you’ll certainly want to learn how to create a multilingual website. Some website builders can automatically translate text from one language to another, but some platforms are better than others.
Now that you have a better idea as to what your business website should look like, why not check out some of our other articles for entrepreneurs?