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How Important is Bing SEO for My Website?

By Michael Benninger


Bing SEO GuideIf you’re like most small-business webmasters, the term “search engine” likely conjures one name in your mind: Google. But despite the fact that the California-based company handles nearly two-thirds of online searches in the U.S.—and an even larger percentage of the global market—Google’s not the only game in town. Microsoft’s competing product, Bing, might only account for a small fraction of the industry’s market share, but that’s still more than 100 million active users. It’s for this reason that you, as a responsible webmaster, should think about sharpening your SEO for Bing.


Why Optimize for Bing?

Even if the majority of the individuals in your target audience aren’t Bing users, there are still quite a few reasons you should take the time to optimize your site for Microsoft’s search engine. Here are a few of the top reasons why you shouldn’t neglect this tool.

  • Bing is the default search engine on all new computers that ship with Windows 10.

  • The tool’s market share is growing, up 5% between December 2015 and February 2016.

  • Fewer businesses are optimizing for Bing, making it easier to rise in the ranks.

  • It’s not good to put all your eggs in one basket. Optimizing for Bing can cover your bases.

  • Own an older domain name? Odds are you’ll rank more highly in Bing than in Google.

  • Bing doesn’t disregard Flash content like Google, so Flash-heavy sites stand out on Bing.

  • Bing has great tools to improve SEO for local visibility, a powerful factor for small-business owners.


SEO for Bing


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SEO Basics for Bing

Now that you have an idea as to why it’s important to optimize your site for this search engine, here are a few Bing SEO tips to help you get started.

  • Start by checking out the Bing SEO Analyzer to find out if your site meets Bing’s standards.

  • Next, get the ball rolling by submitting your site URL to Bing.

  • Establish an account on Bing Webmaster Tools to see what the search engine knows about your site.

  • Submit your sitemap to Bing Webmaster Tools so that it’s easier to crawl and index.

  • Bing values title tags and keywords more than Google, so be sure to you use them often.

  • Visit the Bing Business Portal to fill out details and create a listing on Bing Maps.



Although Bing is an underdog in the world of search engines, this tools has a loyal and growing user base that shouldn’t be ignored. There are a number of reasons why you should optimize your site for Microsoft’s search engine, and hopefully, this brief Bing SEO guide will help you get started. Be patient, though. Bing doesn’t update its index as frequently as Google does, so it might take time for your listing to appear.

Now that you understand what your site stands to gain by being optimized for Bing, take some time to ensure your visibility in the search engine’s eyes.


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