5 Tips For Building an Engaging Website
By Top 10 Staff
Building a website that will perfectly represent your product is not an easy task. While there are many different ways to build a well designed and engaging website, the top website builders put an emphasis on specific factors that contribute greatly to your site’s success. It’s essential to pay attention to these factors, and to make it easier for you, we’ve put a list of 5 tips that should guide you through your website building.
1. Create a Clean and Simple Layout
Your site needs to be intuitive to navigate. Any visitor on your website should easily find the information they are looking for without feeling lost. Make sure your content is brief, precise, and presented in a simple and clean design. For more professional design tips, make sure you follow these 10 great web design blogs to stay updated with the latest trends.
2. Use the Right Set of Colors
The last thing you want is to have all the different colors of the rainbow on your homepage. Colors should be picked with a lot of thought, having the background and the font color work well together to generate a smooth user experience. Create a website that is bright and vivid. That way a visitor could spend a lot of time clicking through the various pages of the site without getting a headache from wrong color patterns.
3. Content is King
The main reason why any visitor enters your site is for the content you share. Like a good advertisement, you want to share you knowledge with a few words as possible, leaving your audience intrigued and interested for more. Keep your content short and simple, yet providing great value to the reader. This is by far the toughest task to perform, but also the one that will differentiate you from others.
4. Provide Simple Purchasing Tools
The main reason for building your site is to provide a service. Whether you’re distributing packaged goods or sharing great professional knowledge, your final goal is to sell something. Your site might be beautifully designed and your content is highly engaging, but if you don’t provide the right call-to-actions then what’s the point? Make sure that you’ve set up a simple e-commerce platform to sell your product so that users can easily purchase and receive your services in no time, while you are making a great profit from it.
5. Maintain Your SEO
Your website is useless if no one sees it. This is where Search Engine Optimization comes into the picture. Find out about SEO best practices to make your website easier to find on the big search engine platforms. By investing in SEO you’ll see rich returns in terms of increasing traffic to your site causing higher engagement and conversion rates for the service your provide.
Although building a successful website may sound quite complicated to you, it really doesn’t have to be. Most website builders provide you a full package of all the features that will help you promote your site.