Tools that Beef Up Your Personal Training Blog
By Top 10 Staff
Being a personal trainer takes experience, education, and (believe it or not) a bit of Internet savvy. Creating a blog for your personal training business is essential to earning some credibility in the fitness world, and it may even score you some new clients. If you don’t know an alt tag from a CSS code, personal training website templates are here to help. You can leave your heavy lifting to the gym and let your template do most of the hard work on your blog. Templates are pre-designed to include graphics, a user-friendly layout, and many organizational tools. Still, a few additions will help you take your blog to the next level. A review of personal trainer website examples quickly reveals that these tools beef up any fitness site:
Explaining workout techniques in written form on a blog is great, but a visual gives your readers increased insight into the best way to perform a stretch or lift. Additionally, video lets your personality shine through, and you can begin to form stronger connections with your readers. Seeing your friendly advice in action is a nice complement to the tips you put on the page. Adding a video to your personal training website design also increases the SEO value of your site. Media, especially relevant media, gives you a nice boost in search engines.
If someone stumbles upon your personal fitness blog by accident, make it easy for him to return in the future. The unfortunate truth is that many users may forget your URL as soon as they navigate away. To prevent having lots of one-time visitors, add a tool to your site that allows users to receive an email alert each time you post a new blog entry. While this feature might not sound crucial, in fact it is one of the top personal training website ideas relating to reader retention. A quick note: Never abuse the fact that you have readers’ email addresses on file. Only send them the communication they specifically asked to receive.
Social Media Widgets
Are you adding great images to your site showing things like safe ways to stretch your hamstrings? And are you including thumbnails at the top of every blog? You should be, and it’s time to put those photos to work. Compatible with most personal trainer website builders, social media widgets are a good way to get your blog posts shared. Specifically, the “Pin It” icon available from Pinterest allows readers to share your blog’s photo (and a link back to the blog) on their Pinterest profiles with one click of a mouse. When your posts are shared on social media pages, they stand to be seen by an exponentially higher number of fitness enthusiasts.
With these tips, and awesome written content, your personal training blog will be in good shape in no time. Remember to post consistently. Don’t create your own blog only to abandon it. A few optimized posts containing videos and photos can only take you so far. Regular, quality content is imperative to keeping your blog at the top of its game.
Still haven’t started your personal training website? Get tips for how to create your own blog.