Logos, Marketing and Building Your Own Website
By Top 10 Staff
There’s loads of fun to be had from building your own website. It gives you a chance to hone your creative skills, to build something from the ground up that you can really be proud of.
In fact there isn’t just creative things to think about – there are also lots of wonderful marketing tips that you can use in order to promote your website and all of the cool things that you are doing there.
Something that’s really important for a site is to make sure that you use plenty of things that make your site recognizable. Standing out from the website crowd is really important, and these tips will give you some food for thought when coming up with new ideas.
Do you have a logo?
If you don’t have a logo you need to get one. This is a little picture or word written in a very particular way that will brand your website.
By branding your site you are making yourself more easily recognizable in the future. If people like the artwork used you’ll find that they start sharing your content around much more than they otherwise might.
Keep your brand on every page of your site and even transfer it over to social media such as your Facebook page and put it on your business cards also. Tie all aspects of your business together with a logo!
What is your color scheme?
Hand in hand with your logo are the colors you’re using to represent your website. You want to make sure that you use the same color scheme all of the way through all your branding materials.
Other than the fact that it is hard on the eye to move from webpage to webpage if they all have different color schemes, it also makes people less likely to spend any time on your site and certainly unlikely to keep coming back to it.
Also, color schemes work with logos to create a real branding of a product and allow it to be recognizable wherever people see it. When you’re building your free websites it’s easy to do so with an eye to making sure that your branding is spot on.
Are you using Social Media?
There’s nothing like helping your branding by having social media profiles. At the same time as showing off your brand to a large audience, you are also drawing people into your site and making yourself even more recognizable than ever before.
Through Facebook pages and Twitter accounts you will achieve far greater visibility among both existing clients and potential ones. Simply remember to maintain the same color scheme when building your own website and throughout your social media accounts. This way you’ll gain more business, more hits to your website and more purchases!
Integrate social media with your site easily with the Wix website builder.