SEO for Local Business: Build Your Website For Optimal Visibility
By Top10 Staff
Even the most helpful, visually appealing website has limitations when it comes to lead generation if your local search engine optimization (SEO) is lacking. When your site is not optimized for search engines (in other words, primed so it can be easily found), it’s nearly impossible to successfully compete for business in your local area. While many website templates are geared toward helping you build overall SEO value, it’s still important to put in some extra work to really refine who your site will be targeting. With the use of a few local SEO tools, your site can reach the top of search engine results pages (SERP) in your local area.
Many web users who seek a local business search via mobile devices while they’re on the go. These same users are much more likely to actually visit your business if they can quickly determine where you are located and how to reach you. Always put your NAP (Name, Address, Phone Number) on your site. More importantly, keep your NAP consistent across the Internet, including on your social media pages and directory listings. For instance, if you spell out “Main Street” on your website, never abbreviate “Main St.” on another site. It also benefits your SEO to have a different subpage for every location of your local business or each neighborhood that your single location services.
Images and video are also vital tools when you want to optimize for local search. Be sure, however, that the images actually add value to your site. All photos and videos should clearly relate to neighboring written content. For instance, add a photo of an art piece next to written content that describes it and lists the price. Optimize your pictures and video by filling out the metadata, including a meta description. Add “alt text” to images that relates to the content of the article, such as “San Diego art galleries” for an image on a blog post about new galleries in San Diego.
SEO for local search no longer includes stuffing your content with lots of keywords. On the contrary, it’s important to naturally include relevant key terms and words as would normally fit into the content. Because many local searches are done on mobile phones, users are increasingly making use of voice recognition tools like Siri and Cortana. Instead of typing “San Diego Galleries” into a search bar, your ideal website visitors may be speaking “Where is the nearest art gallery?” into their phone while in San Diego. Make your site local friendly by creating blog post titles that reflect common questions asked of voice-command systems, and don’t stuff 10 keywords into a short post.
You can also improve your local search optimization by creating a meaningful network of backlinks to your website – the operative word being meaningful. A backlink is essentially any link that leads back to your site. Add your website URL to your social media pages, and build a rapport with business partners or other colleagues who may be willing to offer a testimonial on their own site and provide a link to your website.
With the aid of these local SEO tips and your expertise, you can begin to build a strong web presence in your local market, reeling in new clientele.
Is your website in need of updating? Turn to a business site creator to get started on your new, dynamic site today.