How to Easily Integrate Social Media in Your Small-Business Website
By Michael Benninger
If you’re a small-business owner in any industry, you likely already understand the value of having a professional presence on the Internet. But in this age of social media, simply having a website isn’t enough. And even if your business does have an account on some of the most popular social networks, unless you actually integrate those accounts into your website, you’re likely missing out on a lot of lucrative opportunities. Fortunately, adding social elements to your website is a relatively easy undertaking, even for complete novices.
Why Add Social Elements?
The rise of social media has fundamentally transformed not only the landscape of the Internet, but also the way in which we communicate with one another. Look around and you’ll see the evidence everywhere. From social media logos on coffee cups to hashtagged phrases on television commercials, the social Web has permeated almost every aspect of modern society. And when you add in the advent of smartphones and their increasing ubiquity, it’s easy to see that social media is here to stay. When you enable a website-social media integration for your business, you can make the most of these recent innovations, and not only increase your digital following, but also open the door to countless more sales opportunities.
Which Platforms You Should Consider
With scores of social media networks on the Internet, and new ones cropping up all the time, choosing which platforms you should have a presence on can be a bit daunting. Given that more than 1 billion people use social media, many on a daily basis, it’s a safe bet to assume that a significant percentage of your customer base is active on at least one social network. As the largest social network by far, Facebook is somewhere your business should definitely be. For other platforms, conduct a survey to find out which ones your best customers use. This might include Twitter, Pinterest, Instagram, or more niche networks. Let your customers’ preferred platforms help guide your marketing decisions.
Embedding Logos, Feeds, and Widgets
If you’re curious to find out how to create a social media-friendly website, you’ll be happy to hear that it’s likely easier than you think. Generally speaking, all major social media networks want to have a presence on their business users’ sites. As such, they provide plenty of tools and instructions to make that not only possible, but really easy. In addition to encouraging you to place a linked logo on your website, many social networks allow you to embed a feed featuring your latest photos, videos, or status updates. Depending on the network, you’ll likely have various options available to you, alongside step-by-step directions for adding them to your site.
One of the first things you should do after creating a business website is to integrate social media elements into your online presence. By simply adding linked icons and choosing to embed a social media feed into your website, you stand to drastically increase the effectiveness of your marketing activities.