Buffer vs Hootsuite: Which Social Media Scheduling Tool Is Right for Me?
By Top 10 Staff
Whether you’re a blogger, small-business owner, or just have a lot of thoughts you’d like to share online, managing all of your social media pages can be a time-consuming task. And with new social media platforms popping onto the scene time and time again, finding and addressing the right audiences can be a challenge. Luckily though, there are great social media scheduling tools that fully manage and plan your social activity, save you time and help you reach the right audiences, all at your own convenience.
Among the many solutions out there, two of the longest-standing and reliable free social media scheduling tools are Buffer and Hootsuite. Each of these tools has their own strengths, but which one is better for you?
Here’s a closer look at how Hootsuite and Buffer to help you decide.
HootSuite in a Nutshell
Founded by a Canadian programmer in 2008, Hootsuite has been around almost as long as social media itself. The company currently employs over 600 people and has more than 10 million users across the globe. Though Hootsuite currently serves a lot of different business sectors, the company’s success stems from the social media scheduling software at its core.
Hootsuite allows users to schedule social media posts in advance to Facebook, Twitter, LinkedIn, and Google+ among other, more niche, platforms. An additional strength of Hootsuite is its ability to consolidate and provide an overview of activity across all of your social media pages on one screen. Furthermore, the platform offers a great analytics tool, providing various metrics and insight into the level of engagement that each of your posts has earned.
To best meet your needs, Hootsuite offers three tiers of plans with varying abilities. The basic Free Plan should suffice for most individuals or solo professionals, whereas the Pro Plan ($9.99/mo) is targeted toward small-business owners who wish to share access to their social media pages with staff members.
In terms of limitations, Hootsuite will only allow you to connect to three social media pages, and schedule one post at a time for future publication with the free plan. You’ll have to wait until after that post goes live before scheduling another.
The Basics of Buffer
Based in San Francisco and currently trusted by over 2 million social media users around the world, Buffer has been taking the pain out of posting online since 2010. As another big player in the arena of social media schedulers, Buffer currently has a narrower focus than Hootsuite by exclusively offering integrations with Facebook, Twitter, LinkedIn, Google+, and the lesser-known App.net.
Similar to Hootsuite, Buffer allows users to compose posts ahead of time and schedule when they’d like their messages to go live. Unlike Hootsuite, though, Buffer’s free plan allows users to connect one account on each platform and gives them the freedom to queue up to 10 posts, compared to just one on Hootsuite.
Where Buffer really shines, is with its social media schedule template that makes timing your future posts a well organized and pleasurable experience. After connecting your social accounts, decide the timing you’d like your posts to go public, and Buffer will create a comprehensive and easily managed weekly schedule based on those times. And by downloading Buffer’s Web browser extension, scheduling your next post is just a click away.
So Which One Should You Use?
Both Hootsuite and Buffer have a lot to offer, including the ability to manage all of your social media pages in one place, even from your smartphone. And since they both offer free plans, there’s no reason that you can’t try out both and see which one works better for you.
Remember, a strong social media presence is key to send out the right message to your audiences, but it’s not enough. The true anchor for your online activity is a well-designed site which creates value for your users. Learn how to build a website for free and you’ll be up and running in minutes.